Essential Tools Every Scaling Startup Needs

Business woman checking her phone

While most startups fail within a few years, a lucky few earn enough sales or funding to start growing their team from just the original one to three founders to a staff of below 50 people. The reason you hire people is you want to scale your operations, and people can focus on a specialized role.

However, startups often struggle in the transition from a founders-only organization to becoming an actual employer with a few staff underneath them.

Luckily, you have an abundance of tools and software available that can help you in this regard. Here are some of them.

Project management software

There are a plethora of project management tools available, and each of them has advantages and disadvantages. It is important to try them out and figure out which one works well for you and your team.

You want a tool that can integrate with other tools you are already using and can act as KPI software you can use to track metrics. You can buy this software from reputable vendors such as KPI Fire.

Design tools

If a designer is not yet in the budget, but you still need to design some collateral, you can learn design yourself. You can also explore beginner-friendly online design tools like Canva that lets you drag and drop elements and offers design templates, so you do not have to start from scratch.

Professional email

Investing in a professional email can go a long way and really boosts your startup’s image when facing clients. Often, business email providers also offer a suite of other cloud-based tools that let you work with your staff remotely.

Marketing automation software

Marketing automation lets you send push notifications, and emails to website visitors based on their behavior. Did a prospect download an eBook but did not make a purchase? Marketing automation lets you automatically send emails to these prospects to subscribe to a free trial or make a small investment.

Startup woes never really end. In fact, they get bigger as your organization gets bigger. Using readily available tools can help you better manage your team or actually avoid having to hire someone if you have a limited hiring budget