Not all businesses need an e-commerce site. Some choose to drive all the buying traffic to their brick and mortar stores and to drive up the exclusivity of the items they’re selling. Others, however, have simply not set up their online store because they did not think it would add significantly to their sales. But if Omega’s move to join the e-commerce bandwagon is anything to go by, it seems the platform cannot be ignored anymore.
You won’t see authorized dealers of Omega luxury watches at every corner. The jewelry shops given the honor of being an authorized dealer need to show their earning potential first. Anyone who sells Omega watches outside these dealers in NJ may be offering substandard quality watches. With an e-commerce site, however, Omega buyers do not have to take their chances with unauthorized dealers.
Nothing is more “official” than an e-commerce store for your own products. Bluesoft Design notes that with a professional e-commerce web design to go with your trusted name, customers will be more at ease about the authenticity of the products they buy. They are assured of the quality because you have your name on the line, and customer service is usually on the website as well. If they have any questions or need guidance in completing their order, all they have to do is send you a message.
An official store makes marketing easier because your social media profiles can all link back to the e-commerce shop instead of coming up with an exhaustive list of all the authorized dealers you have. Of course, having an online shop does not mean you have to drop your dealers anymore; you are free to make both things work. Authorized dealers will even help with online marketing if they link to the e-commerce shop as well.
An e-commerce shop is one way of increasing sales for a business, but as with everything else, it needs to be managed well.