Most people ignore the changes implemented by major search engines such as Google, Yahoo and Bing in their search functions. These modifications usually come in the form of advisories, and they do improve your experience in finding what you want on the Internet.
If you are a business owner operating a website or a webmaster managing several web pages, you need to pay attention to these advisories, which directly affect traffic to and from your sites. It’s estimated that Google alone processes more than 3.5 billion searches every day.
Online search engines are constantly evolving, and this year it has rolled out new guidelines that would significantly influence website rankings. This provides you with the opportunity to make major improvements and adapt to stay at the top of your game.
Secure Sockets Layer (SSL)
If your website allows user login or online orders, then it will go through a significant change. Starting this year, if your site uses password or credit card fields, search engines will mark it as insecure. The two major reasons behind this change are better security and privacy.
Web browsers will begin displaying warnings to the user that the website they are trying to view is insecure.
At the outset, search engines will mark only pages that contain the fields mentioned above. Search engine giants, however, have already indicated that their long-term plan is actually to tag the entire site as insecure.
This early, you might want to consider getting an SSL certification from a third party source and installing them to your website.
Change of focus
For the longest time, website owners and developers have largely centred their online efforts on the “content is king” marketing format. While this strategy is still very effective, search engines have turned their attention to understanding what the user really wants.
Speaking out loud
Loudly ask some major search engines a question, and it will respond by reading the answer back to you. Around 55 percent of teens and about 41 percent adults already use voice search daily.
This is the reason the content and links on your website should respond to specific questions of users.
These are just some of the key changes rolled out by major search engines. Knowing is already half the battle. The other half is about adapting to these changes.