In the mid-70s, architects relied on photos and 2D images when designing and planning the construction of buildings.
Spacialist.com cited however, that the arrival of modern companies that offer advanced online systems and 3D rendering software changed the game. 3D rendering rose in popularity as it provided more realistic views of the structures as well as a more personalized experience for the audience.
Because of these advantages, the companies that maximize the benefits offered by a 3D architectural rendering software have grown in number. In fact, a report forecast the market’s sharp growth by the year 2020.
Brands Reap More Benefits
Imagery, both standard and 3D, offers an effective tool to get a message across on social media. They both work well in creating a buzz and inspiring excitement among the audience.
3D rendering, however, offers far more advantages than photography. 3D images, for instance, are devoid of the usual issues, such as balance and exposure balance, or color cast problems. As 3D images only contain the details of the original design, there is little need for a retouch.
The conditions are controllable with 3D rendering; the photographers need not wait for a sunny day to create the perfect background for the image. Professionals can recreate any weather condition as well, any time of the day in any location.
For businesses with customers all over the world, visualization can help eliminate language barriers. Audiences will create a louder buzz, moreover, if the content is as exciting and innovative as 3D renders.
3D Rendering Software Market to Grow in 2020
A report by Research and Markets called, “Global Architectural Rendering Software Market,” forecasts that the global architectural rendering software market will grow at a compound annual growth rate (CAGR) of 29.37% in the period of 2016-2020.
The report attributes this growth to the increased use of such software in the Middle East, as well as in emerging Asian countries including India, Indonesia, China, and the Philippines. Experts expect these countries to drive the growth of the architectural rendering software market until the end of the forecast period.